The Visual Emotive Reflex Response Theory
[ VERRT ] derives from the concept that people generally gravitate towards visually enticing design.

Everyday people are hit with an onslaught of imagery & information: a sleepy media stream of stimuli.

Therefore it is imperative that your visual presence stirs emotion: wakens them up, grabs their attention, makes them stop and think.

Our designs motivate on an emotional level
to provoke response.